The reality is, she mentioned, New Glarus Brewing is making as a lot beer as it could actually.

“I imply, I am certain that I might construct onto the brewery and double its capability and convey on extra traders and all of that, however severely, come on,” she mentioned. “We’re nearly making nice beer, not being the largest.”

New Glarus was by no means seeking to discover wholesalers to promote out of state or broaden its distribution territory, which it is free to do. The corporate was simply exploring the power to promote on-line. “However after we seemed into it, we’re like, ‘Yeah, this makes zero sense.”

Individuals can nonetheless purchase Noticed Cow and drive it past Wisconsin’s borders on their very own, however the firm won’t be transport it or mailing it.

Noticed Cow, a farmhouse ale, is the corporate’s best-selling beer. New Glarus will brew about 245,000 barrels of beer this 12 months, Carey mentioned, with Noticed Cow accounting for 25 to 30% of it.

She mentioned Moon Man, an India pale ale, and Two Ladies, a beer, promote virtually as effectively. Moon Man, Carey mentioned, accounts for 30% of the IPAs bought within the state.

Noticed Cow would not compete with different state beers as a result of it is in a class by itself. “It is its personal type,” Carey mentioned. “It is one thing Dan simply created. So there aren’t a complete bunch of different farmhouse ales to have a look at with regard to gross sales.”