In response to the Wall Road Journal, Ford was pressured to delay shipments of latest automobiles not too long ago when, get this, it ran out of its iconic Blue Oval “Ford” badges and model-name trim. We would name this one embarrassing if not for the continued elements shortages and different provide constraints persevering with to ravage the automotive business general, for which as we have reported (and the WSJ reminds readers) semiconductor (chip) shortage has been by far the highest-profile challenge. Apparently, a previous badge provider to Ford was pressured to halt its manufacturing for a quick interval in August whereas it sorted by a air pollution challenge, making a waterfall impact that resulted in Ford parking newly constructed automobiles just like the Ford F-150 whereas they awaited their iconography.
Ford has not confirmed any hyperlink between the quickly sidelined provider and the badge scarcity it skilled, nor has it stated publicly whether or not impacted automobiles have been amongst these tens of hundreds that have been parked at Kentucky Motor Speedway of late awaiting elements. We reached out to Ford for additional remark and are awaiting their response, in addition to for affirmation that the scarcity primarily impacted the F-150 pickup . As beforehand reported, these made up the majority of these Kentucky-parked unsold automobiles; additionally, per the WSJ, Ford says these hundreds of parked new automobiles are stated to be missing elements “apart from semiconductors,” which, effectively, badges and trim depend as.
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We will see why Ford would possibly maintain again the deliveries of latest automobiles missing, effectively, the Ford title on them, in addition to different figuring out markers such because the mannequin title and trim. For now, it appears the blockage within the provide chain is easing up, and any automobiles constructed with out the requisite badging are being fitted with the related elements earlier than being despatched alongside to dealerships for supply. However let this be a heads-up to anybody searching for a brand new automotive on this second half of 2022: The semiconductor scarcity is one factor, however you by no means know what different elements may additionally instantly make like timber and scram.